Bechhold and Son is currently based out of Durham California not far from some of the finest king salmon fishing in the world. The company was founded by Jerry Bechhold more than 20 years ago. Jerry grew up in northern California where at a young age found a passion for the outdoors. He spent most if not all of his free time hunting and fishing the beautiful terrains of northern califorinia as a young adult. Jerry went on to become a lawyer in the state of Montana only to realize that the life style that came along with being an attorney wasn’t something he could do forever. Eventually several years later Jerry was residing in Petaluma California where he decided he wanted to make a career doing what he loved.
Jerry Bechhold spent hours upon hours daily at the neighbors pool testing ideas he had that might be the key to attracting Salt water salmon. Soon enough
Jerry had invented the very first fish catcher flasher with a rudder and a fin. The designed proved to be one of a kind and no one had a clue the way this product would revolutionize the trolling flasher market. It wouldn’t be easy but several years later people throughout the United States started to realize how effective this product was compared to the competition.
Jerry flashers were designed with a beveled edge to produce the best prismatic effect through the water. He also designed the flasher to have three different actions by use of the 3 eyelets at the bottom of the flasher. One of the many benefits to his flashers is that you can troll them at any boat speed. Any forward motion will cause the flashers to engage their rotation. The action that is produced from the flashers is what really drives the salmon crazy. The consistent whipping off the tail end of the flasher produces tournament winning salmon every year.
After 20 plus years in the fishing tackle industry and revolutionizing the way people fish for salmon, Jerry stepped down as the owner and is letting his son Jay Bechhold take the reins. Jerry Spends most of his time now at his home in the tahoe national forest or salmon fishing for trophy size king salmon.
