Jerry had invented the very first fish catcher flasher with a rudder and a fin. The designed proved to be one of a kind and no one had a clue the way this product would revolutionize the trolling flasher market. It wouldn’t be easy but several years later people throughout the United States started to realize how effective this product was compared to the competition.
Jerry flashers were designed with a beveled edge to produce the best prismatic effect through the water. He also designed the flasher to have three different actions by use of the 3 eyelets at the bottom of the flasher. One of the many benefits to his flashers is that you can troll them at any boat speed. Any forward motion will cause the flashers to engage their rotation. The action that is produced from the flashers is what really drives the salmon crazy. The consistent whipping off the tail end of the flasher produces tournament winning salmon every year.
After 20 plus years in the fishing tackle industry and revolutionizing the way people fish for salmon Jerry step down as the owner and let his son Jay Bechhold take the reins . Jerry spends most of his time now at his home in the Tahoe national forest or Salmon fishing for Trophy size king salmon.