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Bechhold & Son Flasher & Lure Co

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About Us


Based out of Foresthill CA. W pride ourselves in first class service and first class flashers and lures. Our World Class Flashers and Lures are sold in over 500 Sporting Goods stores worldwide. Cabelas, and Gander Mountain to name a few.

Jerry Bechhold the President is a well renown speaker and worldclass angler. He performs seminars, and has served as quest speaker at many sporting events across the nation.

Mr. Bechhold has done guest speaking and seminars at: Dundee, Michigan Juneau, Alaska Flint, Michigan Monroe, Washington Hamburg, New York Springfield, Massachusetts Rosemont, Chicago Anchorage, Alaska Santa Rosa, California and other fine fishing and hunting shows throughout the USA.